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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business frag in house but it’s wildly different fromWith emerging technology transforming customer expectations, its more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy to follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. Tomorrows